Second life - First life business opportunities

Creo que mi opinion sobre second life es que mas alla de que sea un trend, si va a durar, o como explicar que la gente se "cuelgue" tanto con eso, es que evidentemente hay oportunidades para aprovechar Second Life para ganar dinero, publicidad o lo que sea en "First Life".

Aqui va un caso interesante (gentileza de Antonio Pena) , a mi entender una excelente movida de Visa:

First National Bank has just launched a new Visa credit card, which lets customers accrue loyalty points for the popular online game World of Warcraft. Touting this invention as ‘the only card that pays you to play’, the company is clearly hoping to capitalize on some of the hype (and die hard loyalty) that galvanizes around the game. They’ve also gone a step further, allowing card applicants to chose from one of 13 designs emblazoned with various WoW characters and themes. In many ways, the cards look more like a collection piece than the bland plastic swipe-its most people are accustomed to. Says Paul Sams, COO of Blizzard Entertainment, the company that produces the game “…we feel that the World of Warcraft Visa card is another great way for players to represent their gaming passion out in the real world.”

A strong contingent of World of WarCraft players are in their teenage years and early twenties, so Visa seems at least in part to be making a play for those just entering the credit card market. But will the WoW card really help players get their game on? As one blog commentator posts: “I can just see some poor guy losing his chance at a second date when he pulls out his limited edition World of Warcraft Visa to pay for dinner… .””